Kenya’s e-commerce sector is growing rapidly thanks to increasing internet penetration and rising consumer demand for convenience in shopping.
Bolt wants a piece of the pie. Kenya’s e-commerce market is projected to hit $1.35 billion in revenue in 2025 and a market volume of $2.25 billion by 2030. You would be attracted to that kind of growth, too. In Johannesburg, Bolt has launched its parcel delivery service, which gives the company some handy experience in navigating urban markets.
Bolt is stepping into the parcel delivery sector with its new service, Bolt Send.
This platform will be active in Nairobi, Mombasa, Kakamega, and other towns. The move comes almost a year after the ride-hailing giant took on Glovo with the launch of its grocery and food delivery service, Bolt Market, in what signals its intention to expand its presence in Kenya’s logistics sector.
Customers can request deliveries directly through the existing Bolt app, tapping into the company’s vetted driver network. Users can track their parcels in real-time.
Bolt is entering a market where some players, like Sendy, have already packed up after running at a loss due to decreased order volumes and fuel price hikes.
The Strategy
The company is betting that its existing ride-hailing scale, the convenience it offers, and its integration within the ride-hailing app will attract individuals and businesses, giving it an edge where others stumbled
